Considerations When Making A Domain Name Purchase

When making the choice of a domain name purchase, you should consider a few important steps before actually making your choice and purchasing that domain name.

Just by doing some testing can make or break you whole website before you even make a domain name purchase. Review the steps below before preceding to purchasing your domain name of choice.

Step 1 - Keep the domain name short and simple.

You want the domain name to be short and sweet, easy to remember. If you domain name is easy to remember you will get more traffic to your site. A fair majority of your visitors will also type the domain name directly into the browser, so it must be easy to spell and short. It should be no longer then 3 or 4 words.

Step 2 - What to do about separators?

Resist the urge to put any type of separators such as dashes or underscores, this is a problem for those people who type the domain name directly into the browser. Most people type it without a dash or any other type of separator. Most people that recommend sites will not include a dash, just the name. It can also be a pain to type.

But if you still want a domain that has already been snatched up, here's the upside to using dashes, you will be able to get the keyword phrase that you wanted. Plus the search engines will look at the words between the dashes as separate. So for example, instead of just targeting "domain name registration", you will be targeting that entire phrase plus "domain", "name" and "registration".

Step 3 - Buy a .com domain whenever possible

A .com URL is the most common type of domain. Also by using a .com domain name you will benefit from people who search directly in the browser address bar. Example: If you search "godaddy" and hit enter/search, you will automatically go straight to www.godaddy.com

Step 4 - Brand your website

Keep your website name and domain name the same will make it easier to brand your website. By having a domain name being about one thing and then seeing your website name being another, could cause problems with visitors thinking it was about one thing and now it's not.

4. Buy the multiple related product category names (in addition to your main domain)

By purchasing domain names about products names related to your category, you can attract better search engine rankings and generate more traffic. Whether you decide to have a separate website setup for those domains or if you point them all to your main domain.

Also you can choose to purchase a domain name that customers tend to spell wrong, many people spell badly, why not take advantage of it. You could purchase these misspelling and redirect them to your main site. Example: Goggle.com could redirect to Google.com